OPEN Network
As a leading service provider for managed care services providers, Cardinal Health partnered with BMKD Health to create a unique set of brand hallmarks for a new service offering known as OPEN (Oncology Provider Extended Network). The challenge? To create a distinct brand that could stand on its own and yet be recognizable within the core brand footprint of the larger Cardinal Health network. BMKD’s marriage of insight and creativity gave birth to a suite of unique hallmarks embodying the evolved brand voice.