Captivate is a hearing aid product by Sonic Innovations. The concept of the campaign is grounded capturing a magical moment between a couple in a noisy environment. Showing how Captivate can help keep the couple connected as they share conversations and experiences, despite their loud environment. Noisy and loud settings are often a great challenge to people with hearing loss which could sometimes leads to a difficulty creating personal connections with others. The creative objective of this project is to evoke the feeling of magical moments and the enjoyment of everyday experiences and how captivate can help patients achieve that feeling.
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